INTOSAI Development Initiative IDI
SAI Product video

Making the complex simple

Ensuring that messages resonate with the target audience is key to successful design. Our client, INTOSAI Development Initiative (IDI), a not-for profit body, is mandated to support Supreme Audit Institutions (SAIs) in the auditing of public funds in developing countries. In 2021, they asked us to create digital assets to effectively communicate:

  • The role of SAIs and their independent status
  • How to report concerns such as misappropriation of public funds or SAI interference

As SAIs operate in many countries across the globe, it was important to create assessable on-line tools that minimise language and cultural barriers and distil complex and technical information into an easily digestible format. In response to the brief, we created a short animated video for the IDI website which:

  • Featured simple explanatory graphics with minimal language
  • Incorporated the IDI brand palette to ensure a connected and cohesive user experience
  • Scripted voice over for local translation if needed